The online marketing industry is projected to reach an impressive $354.90 billion by 2026. As digital consumers continue to show demand for fresh ecommerce content, companies from every category are needing to step up their marketing game. Finding and adopting niche marketing strategies is one of the best ways to stand out from the crowd and consistently attract new waves of customers. In this article, you’ll get to review some creative new marketing strategies in 2022 – and beyond.
Be Intentional About Brand Identity
The term “brand identity” has recently seen a lot of online traffic in the world of marketing. The pressure for cultivating a unique yet conventionally attractive brand persona has been immense, and for good reason: consumers want to connect with brands on a human level. But it is no longer enough to just have a strong brand identity, it now needs to have intention behind it. Intentionality implies authenticity and contemplation, a true desire to connect with consumers in a way that feels real and unpretentious.
Appeal To Customers With Personalized SEO-Optimized Content
According to Epsilon, 80% of consumers are more likely to make a purchase if a brand offers personalized experiences. They make people feel special and taken notice of – playing into the natural human desire for attention and close association. Elements of SEO marketing also fall into the personalization category, using keywords and phrases that people regularly search for in content distribution.
The familiarity of those keywords combined with the cultural relevance makes for highly effective marketing, particularly in sectors such as the legal industry. In fact, a 2021 study conducted by AccuRanker found that law firms are the most competitive when it comes to SEO. In other words, for a law firm to maintain their relevance online, law firm SEO strategies are indispensable.
Never Take Your Eye Off The Competition In this world, you blink once, and you’ve already missed out. The pace at which online trends come and go is exhausting, but you’ve got to pay attention if you want to stay in the race. Following the activities, behaviors, and trends of other businesses in your industry is one of the most effective ways to maintain consumers’ attention. While remaining true to your brand identity, remember to treat trend research as a serious part of your digital marketing strategy.