TikTok is no longer a procrastination app that teens use for leisure. It is a potent marketing tool. People have this cliche thought that only big multinational companies could grow using social media platforms like TikTok. But guess what? TikTok can be leveraged without limitations, even if you are a startup brand. If you are still considering whether your brand should establish its presence on TikTok, now is the time to get into action.
Because the popularity graph of tiktok is shooting up and will not decline in the near future. Taking all this into consideration, most firms even buy tiktok likes. Since it provides them with quick and authentic results. So why not grab this heavenly opportunity and productively attain all your end goals? In this article, we have gathered a few points on why every brand must include TikTok in their marketing strategy. To get more knowledge about it, read further.
TikTok – What Is It?
TikTok is one of the most powerful social media platforms in the market. Since its launch in 2016, the app has seen tremendous growth. Using TikTok, users can record, upload, share, and find short-form videos. As a result, it has become a key element in people’s daily routines. For some users, TikTok has become the first thing they use in the morning. Do you know? On average, a user spends around 1 to 1.5 hours daily on TikTok. Not only from its native country China but from every nook and corner of the world.
Why Did TikTok Get All This Hype?
Initially, the platform TikTok was well known for dancing, lip-synching, and singing videos. It was wholly an entertainment-oriented platform. Especially during and after the pandemic, the usage of TikTok escalated. It was because people had so much time on their hands.
Gradually the app transformed from an entertainment app to a site for marketing and advertising. With its constant updates and user-friendly interface, brands and individuals started exploring it, which led to its increased popularity and user base. Now the platform has billions of users of all age categories, localities, and gender worldwide.
Why Should Your Brand Be Present on TikTok?
A few years ago, a social media profile was an option for brands. But times and situations have changed. As a brand owner, the need to be present on social media platforms is essential. Especially TikTok! To know why? Read the listed points in the below article.
1. Your Potential Customers Are Present on TikTok
Every brand needs to do things like marketing and advertising. But to attain what? The end objective may vary depending on a brand’s need. But the ultimate goal for all businesses will be to find customers. That too ideal customers. This is made easy and effective on TikTok. Because the app has users from different countries, varied age categories, etc. For example, let us assume you own an eCommerce brand for women. Who are your potential customers?
Probably it would be women in their twenties and above. Then TikTok is an excellent platform for your brand. Because TikTok is filled with Gen Zers and Millennials. It is also said that more than fifty-three percent of users on TikTok are women. There you go. Since females are the majority of users on TikTok, the chances of your brand finding your ideal customers are higher. Marketing to the right audience is equally essential to marketing itself. So make use of TikTok to enhance your customer base. Alternatively, you can also opt for Trollishly to instantly increase your customer base.
2. TikTok Is a Visually Appealing Platform
TikTok provides an excellent opportunity for brands to try something new. TikTok has been popularized mainly because of its visual nature and short-form videos. So brands can quickly grab the attention of users. How? By posting informative and colorful videos.
3. Boost Your Brand’s Sales
The app has plenty of options to enhance your sales percentage. For example, you can increase your sales by utilizing a small space called the bio. A bio is a small place that will be displayed below the username.
Using this space, a brand can add website links, affiliate links, catchy phrases, contact information, and many more. If you own a website, just add the link in the bio with a good landing page. That is it! You can drive traffic and increase sales by informing about the link in your bio along with TikTok videos.
4. Target Your Audiences On TikTok
TikTok has this amazon feature called “TikTok paid ads.” Using this, brands can display ads to TikTok users. Depending on user interest or history of interaction in terms of likes, shares, and saves, these brands can target their audiences.
By targeting ads, your allotted budget is not wasted. Instead, it reaches people who might be interested in your product or service—ultimately, your customer and follower base increase along with your revenue rate. Of course, you can also choose to use Trollishly for the same, but more effortlessly.
5. Marketing Is Not Sale’sy Anymore
Unlike traditional marketing, which was too sales-oriented, TikTok marketing is made easy. For example, you can showcase your product or service through a funny meme. Yes! Marketing does not necessarily be serious all the time; it can be fun and exciting too.
Moreover, being updated with the latest trends and memes will help you get more followers. So even if it seems new to you, just jump into the latest trends in your niche. Connecting with your followers is also made straightforward on TikTok. All you need to do is have a strategic plan, and TikTok should be a must element in that plan. That’s it!
Wrapping It Up
If you are looking for a perfect platform to increase your brand awareness, then TikTok is the wisest choice. Since it is the right fit for brands to establish and expand, including it in the marketing plan is mandatory. Not only for big multinational companies but also for startups. Knowing the worth of this platform, brands of all industries have commenced their journey. It is time for your brand to power up. Add TikTok to your marketing plan and gain significant benefits. What other benefits do you think a brand attains by doing TikTok marketing? Please share with us in the comment section below.