The core concept of SEO remains the same even in 2022. People continue to search the web with increasing fervor and we can therefore continue providing a high-quality user experience while optimizing content and site architecture.
What does the new search engine technology mean for you? Here are five important SEO trends in 2022 to help keep your traffic & keyword rankings where they should be.
1. Use of this Suggestion “People also ask”
Almost 50% of search queries suggest to the user “People also ask”. This section is featured both on top and bottom of the SERP. Everyone wants to be featured there, as it gets more clicks.
It can be difficult to know what questions you should be asking your audience. Look for known keywords that are related to your niche and write with those in your FAQ section.
Provide your H2, H3, and H4 sections to answer any questions your potential customers may have. Talk about what you do, who you are, and how they can benefit from your services.
By using this strategy, you can increase the visibility of your website on SERPs even as your site falls down in the rankings. You’ll still be at the top when it comes to SEO and still rank highly for important keywords which most people search for on their homepage.
2. Core Web Vitals Optimisation
Last year was the biggest change for search. Page experience, now measured by Core Web Vitals is now one of the main ranking factors used by Google. Core Web Vitals consists of the below three factors.
- Largest Contentful Paint (LCP): This metrics indicates the time that a page needs to load the biggest element of the page
- First Input Delay (FID): FID is the amount of time that a page needs to interact first time with the user.
- Cumulative Layout Shift (CLS): CLS is the number of layout shift that occurs when loading the page properly.
So far, you’ve seen a great deal of success with small and medium-sized websites. But in 2022, you should direct your SEO investments to websites user experience. You can start it by improving the Core Web Vitals score and witnessing the magical improvement of your ranking. Most likely you need the assistance of skilled web developers if you are not a tech guy. However, these below free tools will help identify where your web pages need improvements so you should take advantage of them.
- Google Search Console
- Page Speed Insight
3. Analysis Competitor Keywords
This is undoubtedly the best place to start. It’s important you compare your competitor’s main keywords and strategy. There is a good chance they are also targeting similar keywords.
Competitor websites are important to see, as they can help you understand what makes yours unique and how it can be improved. But when you compare your website with a specific competitor, the best practice is to start with their homepage and see where yours falls short.
It’s important to monitor the keyword rankings on your own website and make sure that you don’t confuse search engines with duplicate content. Make sure your pages are optimizing for related keywords.
It’s important to focus on your content strategy in 2020 and prioritize which pages you want to rank for specific keywords. It’s also important to evaluate how you can consolidate or remove any useless pages and redirect them.
4. Technical SEO & Indexing Strategies
Your website should be well-prepared for search engine optimization so that your hard work leads to all the benefits you’ve earned from that.
To check for the technical health of your site, verify it in the Google Search Console.
Things you should check in Search Console:
- Page speed insights
As discussed earlier, you can deep dive into your web vital performance from this tool and get the recommendation that which sections need to improve on your page.
- Security
Your site must have an updated SSL certificate. Google considers it as another trust signal. Some pages may contain HTTP version old images that can break the secure padlock.
- Structured Data
One of the most useful features that Google is implementing for SEOs is structured data in the form of a schema. You can get the information about the structure data from the Google search console.
Structured data is a set of data that helps Google to understand your page properly. By understanding how your website appears in Google search results, you’re able to see what kind of info Google deems to be important and increase the chances that this information will come up.
Maintaining the technical health of your site can be difficult for you unless you are a techie guy. So, it’s better to seek assistance from a professional company like Shout Digital, a reputed SEO Company in Melbourne.
5. Video and Image Search
Google’s video and image search results are being used more often every year and this is good news for everyone. According to recent statistics, 66% of people use video to get information fast and more than 2 billion people are on YouTube now. As well as video, another opportunity is to optimize the image files. Especially for the shopping section on Google, image optimization is very important.
You might think that if a website has a pretty design, it doesn’t need to plan an SEO strategy or come up with content ideas. Other things to consider are ways to improve your website in the future. For example, increasing engagement or creating a better user experience. SEO is essential on a website, as it’s the center of all digital marketing efforts. Your website is your focal point and everything else should lead back here. It’s important that you understand who your customers are before beginning the process of building out your website. This ensures that you have a strong foundation as you continue to grow your business.
You can now stay ahead of the spammy link building, keyword stuffing crowd with something that’s sustainable and long-lasting. Building quality web pages written by humans will intersect the needs of your customers.
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