Content syndication is an excellent way to promote your website. This tactic attracts links and boosts traffic while helping you build your reputation.
Here are 15 ways to make the most of content syndication:
1. Make useful resources
Many blogs will allow you to easily syndicate their posts in exchange for adding a link back to them or a related resource. You can start this process by asking each blog that you find a unique way to contribute, such as suggesting a relevant resource or even writing a guest post says Peter DeCaprio.
2. Syndicate your content with RSS feeds
Adding an RSS feed of your most popular content is another smart way to promote your website. This will add value to the other blogs that you appear on because their readers will also be able to see your other content.
3. Syndicate articles through email newsletters
Email newsletters are one of the best ways to distribute content. If your website covers a topic that would be useful to people who subscribe to an e-zone, then consider syndicating your content with the simple addition of a link back to your site.
4. Syndicate old material for fresh eyes
Re-syndicating older posts give new life to old material and allow it to reach new audiences. Adding innovative tags or categories lets you use this tactic without offending readers by rehashing old topics they’ve seen before; instead, you’ll keep things fresh while attracting new visitors and links from related sites.
5. Syndicate your content to attract new visitors
If you syndicate your most recent articles on another high-traffic website, then you’ll drive traffic back to your site by increasing exposure. For example, if you’re looking for exposure in the video game market, try syndicating some of your newest posts on a popular gaming blog.
6. Syndication takes time and effort, but it’s worthwhile
Syndication is one of those tactics that can take time for it to prove its worth. However, once people start viewing and linking to this additional content (especially if their readers value the information), then you’ll begin enjoying the benefits that syndicated material provides.
7. Syndicate related content that builds your brand
Though syndicating your best material is helpful, you should also consider promoting related content that builds up your website’s reputation. Not only will this provide better results for your effort; it’ll also help you establish yourself as an expert in your niche.
8. Syndicate the right kinds of content
Be careful not to over-syndicate (i.e., spam) other sites with useless or irrelevant content. If you’re offering interesting posts that are specific to the high-traffic blog’s audience, then people will welcome your posts and links back to your site.
9. Use social media channels
As people discover new blogs, they often turn to their social networks for recommendations on what to read next—and the same goes with websites. If you are active on social media channels, then consider letting people know when you post new content on your website.
10. Watch the clock
Seemingly insignificant factors—such as publishing time—can make a big difference in syndication success. For example, if there’s another blog that posts at the same time each day and they already have an established audience, then they’ll probably receive more traffic from their readers than your syndicated material will.
11. Take advantage of RSS widgets
RSS widgets are easy to use for both bloggers and visitors alike, which makes them ideal for syndicating your content. This tactic is especially useful because it adds value to other sites without being too pushy or spammy.
12. Capitalize on viral content to attract links
Creating engaging and unique content is the best way to get people to link back to your website—don’t be afraid to create something special that’s only available through syndication (or at least make it very easy for other bloggers and readers to share).
13. Syndicate consistently
Spreading out your syndicated content over time doesn’t maximize its value; in fact, publishing posts too sporadically can actually reduce your exposure. Instead, consistently sharing new material via RSS feeds will help you gain more exposure and build a solid audience of loyal readers.
14. Syndicate on sites with strong followings
Although there are certainly benefits in syndicating your content on smaller sites, you’ll receive much better results if you distribute your material on a site with a large and loyal following. For example, the Huffington Post’s syndication deals reach more than 200 million readers—so it’s definitely worth applying as a blogger to get in front of such a massive audience.
15. Request links
Another effective way to generate traffic from other high-traffic websites is by asking for links back to your original work. This tactic is optional; just send each blog an email with an honest request that tells them about your content (i.e., why they’d want to link back and how they’ll benefit).
Conclusion by Peter DeCaprio:
Syndication is a great way to get more traffic from other websites, but it’s important to make sure that you’re sharing relevant content. If you don’t have time to create your own material, then consider promoting related posts from within your site—this can help build links and a larger audience for your pages.