Starting your own eCommerce business can be highly rewarding and profitable. For an eCommerce business, the website is the essential foundation for your entire business, so it is extremely important to make sure that the site is as appealing and as functional as possible. If you are wondering how you can do this, here are a few tips.
Find a Web Designer
To build a website, you will need a web designer. You may be lucky enough to know one or be able to hire one if you have the necessary funds.
If you do not have the funds to hire a web designer, do not worry! Many web-hosting platforms such as WordPress, Wix, and Squarespace include website-building features so that you can build a site even if you do not have much knowledge of web design. If you want to truly delve into web design on a technical level, there are online courses such as the AWS machine learning certification path that can help you to design features such as recommendation algorithms and other aspects of an online store.
Hire a Graphic Designer
The visual aspect of a website is extremely important; however effective and imaginative the functioning of a site, users will be turned away by unappealing aesthetics. Generally speaking, you should avoid cluttered interfaces and clashing text and background colors, but other aspects of visual design are more subjective. Hiring a professional graphic designer can be a great way of developing an appealing visual interface.
Develop a Marketing Strategy
Once you have built your site, you will need to find a way to attract visitors to it. Planning an effective digital marketing strategy includes a lot of different “moving parts,” such as SEO (search engine optimization), PPC (pay-per-click) ads, social media posts, and many others.
While your marketing content may vary a little based on different channels and platforms, you will need to use a consistent tone of voice, market to your target demographic, and provide easy links back to your site across all channels and posts.
Include Diverse Content
While your goal is to sell your product or service of choice, your website should be about more than simply displaying products. Studies show that video content can greatly increase user engagement and boost sales, so including videos such as demonstrations of your product or case studies can be extremely useful.
You may also want to have a blog section where you discuss (or a hired ghostwriter discusses) issues and topics relating to your industry. A blog, especially when effectively optimized using SEO practices, can draw in a lot of traffic to your site when done properly.
Customers and potential customers love special offers. Don’t think that special offers are limited to physical stores, as deals and discounts can be great ways of bringing business to your eCommerce store, too! You can even make these offers a cornerstone of your marketing efforts and include discounts for referrals. Just make sure that your discounts fit in with your planned financial projections.