The Instagram feed is not the sole way you can build user engagement to promote your graphic design services. You can leverage the Instagram Stories feature to connect with your existing and potential followers as well as clients. The Stories feature of Instagram has grown to more than 500 million active daily Instagrammers, implying 50 percent of the users create or see stories every day.
When it comes to marketing your graphic design service through stories, you need to share interesting photos and videos that pique audience interest in less time.
According to an article published in Forbes, you can build a robust brand and fan following on Instagram in multiple ways. Highlight your signature style, a one-off look that enables your followers to identify your brand, because visual appeal is the primary factor of your Instagram profile.
In this article, we have listed some of the best Instagram Stories ideas to promote your graphic design work with stunning visuals. Read on to learn more.
Best Instagram Stories Ideas
Use a storyboard
Stories are the best way to connect with your followers without worrying about making your content super curated and polished as your usual Instagram feed. It means you can shoot videos, share behind-the-scenes shots, and make the most out of iPhone photography to highlight your logo design, illustrations, book cover design, and more on Instagram. Then, even when you are using Instagram Stories graphics, you will like to put together stunning designs that generate user interest to engage with your content. The best way to do so is by working with a storyboard to plan your story before working on the design.
For instance, if you would like to promote a graphic t-shirt you designed, create a storyboard surrounding many of the essential points or tips that motivates Instagrammers to click through the content. You can even put together a storyboard that displays the intricate details of your t-shirt design or illustration.
The opportunities are many, but you need to implement a rock-solid plan to make your graphic design work stand out from the rest.
As far as your IG Stories are concerned, they need not include completely customized graphic designs, but there is no harm in integrating some good photography sometimes. The simplicity of stories is that all things you share need not be of the best quality or curated professionally. You can make the best use of your iPhone camera to take some cool behind-the-scenes shots right from the app. We recommend that you click original photos and not stock images to build the credibility of your graphic design work. Stay relevant to your design brand and create content accordingly to get 10 Instagram likes to start with, which you can further increase when followers begin to like your posts and build engagement.
Design a story-focused style guide
Though you can use fully-created graphics as well as short-length videos for your Instagram Stories, the social app provides loads of design components to adorn your content. You can use a style guide; you create one, to be precise, which is relevant to the filters, fonts, GIFs, and more. You can make the best use of stories to stay relevant and branded.
There are many ways to create a style guide of varied formats. Keep it handy because your team may need it anytime and share some of the best Instagram Stories. With loads of design choices, creating and using a story-focused style guide helps in brand recognition further, to be honest.
Include a text-shadow
You are a graphic designer and therefore, use your creativity while using Instagram’s in-app elements. For instance, you can include a text-shadow directly in the IG Stories creation dashboard by incorporating two diverse layers colored layers of identical text.
All you need to do is type the text in a dark or light color and put the same where you would like it to sit on the Instagram Story. You need to repeat the same thing when it comes to your primary color, putting the same overtop the shadow at a small angle. This method will let you include text overtop of the image that you clicked right from the app. It will make designing your IG Stories simpler before you share them.
Use brand colors and fonts
No matter what content you create and share, stay with the brand and that means your Instagram Stories as well. It implies that you need to keep your brand kit synchronizing with your fonts, color hex codes, logo, and things like that.
When you use your brand colors and fonts, it improves your brand recognition when your fans are scrolling through their Instagram Stories. The followers will view your graphics and understand that it is your creation without the need to see your name.
Use these tips to create your Instagram Stories and delight your followers and clients. Use IG Stories to include call-to-actions to your graphic design website and engage users with content.