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Are Gambling Apps Suppressing Casino Sites in 2021?

Published on September 7, 2021 by admin

Mobile gaming is now more popular than desktop gaming. That’s the future of the industry. Mobile devices are cheaper, anyway. And they function as efficiently as desktops when it comes to playing slots and table games.

Does this mean casinos will overtake websites for good? Not so fast. Although many operators have native casino apps for their fans, there’s a growing demand for mobile websites. So, which platforms will pass the test of time?

apps

Websites Reach a Wider Audience

Mobile websites provide access to players using all major devices. You could be using an android tablet. Or you could switch to your iPhone. Either way, you can access your favorite online casino.

By contrast, apps are limited by devices. If a casino has an iOS app, android players miss out. If its app is available on Android devices, iOS devices owners can’t access it. Many operators solve this problem by creating apps for both platforms. But it’s more expensive to create and market two different apps.

Apps Encourage Personalization

If you’ve noticed, every casino site with an app reminds you to install the app constantly. That’s because apps help casinos personalize their experiences. They can track your location, likes, and dislikes to improve their services accordingly.

Desktop websites don’t always come with that benefit. This forces operators to provide generic services to their customers even when personalization would increase sales. For example, they give out everyone the same bonuses, same payment methods, and game options.

However, the growth of mobile websites means personalization is no longer a specialty of native apps. Mobile websites are just as easy to personalize as native apps. Dreamz Casino provides proof. Its mobile-responsive website provides a tailored experience based on where you’re located.

If you live in Finland, the casino displays its information in Finnish. Then it allows you to deposit money through the Euro. What’s more, it improves your experience by allowing you to sort games based on their popularity, studio, and genre.

For clarity, Dreamz casino is available in several countries: Finland, Germany, New Zealand, and Canada. It offers a personalized experience in all these countries. Check it out to play online here. 

Websites Have More Games

This is something mobile casinos are working to change. But presently, there’s no doubt desktop casino sites have a wider range of games. This applies to all genres, from slots and video poker to roulette and blackjack.

The explanation is straightforward. Since the industry began, developers have been creating games with desktop players in mind. They only pivoted to mobile games after the new industry mushroomed a decade ago.

Nowadays, you can find more than 200 mobile games on casino apps. However, some games are often unavailable, especially classic slots. With time, software providers will available more games for app players. And maybe, people will no longer have a reason to gamble through their cubicle desktops.

Apps are Faster and User-friendly

There’s a reason study after studies show apps are more popular than websites. That’s because they’re faster and provide smoother gambling experiences. The secret behind apps’ speed is that they store data locally.

This helps save time while loading web pages. By comparison, websites store data on servers. If the servers are located far from where you live, the loading speed reduces. Web apps are closing the gap in speed, though, hence why they’re outpacing native apps in growth.

As far as the future is concerned, data favors mobile websites. Sure, people love apps in general. But when it comes to gambling apps, people prefer to use mobile sites. The reason is that sites are easier to manage.

The average player has accounts on more than three apps. And no one wants to fill their storage space with casino apps.

Apps are Better for Branding

Another reason your favorite casino wants you to install its app is that it’s good for business. When you have an app on your phone, you look at it constantly. The app reminds you of the casino, which in turn encourages you to gamble.

Think of your favorite social media apps. You know how they look without even looking at them. You know how their interfaces look—where you should click to check out different features.

That’s the power of mobile branding. Apps help companies more popular with their customers. Of course, websites can also succeed without apps. But they have to work a lot harder to grow than apps.

Apps have Offline Capabilities

Many mobile games allow you to play without an Internet connection. This also works for casino games with demo modes. Let’s say you come across a new slot that looks great. You’re not ready to spend your money on it.

You can play the game free of charge temporarily. During this time, an Internet connection isn’t necessary. However, it becomes essential if you want to play the game for real money. In all fairness, some web apps also feature that capability.

And as a result, you don’t really need to download a native app so that you can play slots for free. After all, these games are most enjoyable when played for real cash. This is also true for table games like poker. They’re more interesting to play online against real people.

Web Apps are the Future

Native casino apps had their time—the 2010s. But after Google and Apple banned these apps on play stores, developers embraced web apps. Mobile casinos have grown so fast that not many casinos offer native apps anymore.

After all, only a few countries allow native apps to appear on play stores. However, you can use a mobile casino from any part of the world. What’s more, native apps don’t have benefits not available to mobile casinos.

The modern casino player loves to gamble on their cell phone. But they don’t want to spam their devices with gambling apps. They love smooth games, quick payouts, and bonuses. Mobile casinos offer these benefits without asking you to install files on your device.

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