A lot of people start up YouTube channels – many of them center around gaming. But how many of them are successful? There are a lot of things that go into building a popular channel – and one of them is SEO.
If you do the things below, you can increase the odds of getting a lot of searches each day. You could use SEO services from companies like Digital Spotlight Australia to help you with results, but you also need to put in the work to get the best results.
That’s what this guide is here for – to help you use SEO to get the most viewers to come visit your gaming channel.
You Aim To Get New Subscribers With Each Video
Yes, this seems like something that every YouTuber wants. But not all of them take an SEO approach. They tend to just film videos and then wonder why they don’t gain any traction.
You want to set up your videos, from the actual content, to the titles, the thumbnails, the descriptions, to get people to find what you are doing … and then to hit that subscribe button, as well as hit “like” and watch your video all the way through to give you excellent watch time numbers.
Use The Right Keywords
This is where the use of SEO really kicks in. You need to write things that really sum up what you are about. Think about what other gamers will be looking for when they are online and try to write the keywords that match their search queries. That way, you can increase the chances that they will find your YouTube channels and that it will pop up in Google search.
You can also write the answer to a question that they may have or something about an in-game event. “I did the latest Fortnite live event and it was even bigger than you can think of!” That would pique the interest of those who like Fortnite and wanted to see what others thought of the latest live event.
Use The Right Tags and Write a Good Description
Writing video descriptions and using tags seems SO boring. You just want to shoot your videos and upload them – people will pick up on your passion for video games and come watch them, right? Well, they might do that after you’ve established yourself, but you need to put in the work first.
That means doing some work and seeing what tags similar YouTube gaming channels are using to get results and then incorporating them into yours. Basically, you are telling the YouTube algorithm what you are doing so that it knows what kind of audience they want to push it to. That means communicating that you are a gaming channel so that people who play games will watch it.
Engage With Your Community
A surefire way to help you get popular is to communicate with the people that watch your videos. Talk with them about what you like about gaming. Let them feel included. As time goes on and you get bigger, you should still take some time to sit down and answer some comments.
Do Video Transcripts and Translation
Another great way to get pushed onto Google Search is to have your transcripts out there. It can see from the words that you use that you are a gamer. Also, try to have this done in multiple languages. Gamers don’t all speak a single language. That way, you will get noticed by others around the world.
Create Noticeable Thumbnails
While this and the next one may not fall under the umbrella of SEO, it’s still a great way to get people’s attention and also watch the video. If they also see that you create these great thumbnails, they will be on the lookout for more of your videos.
Use Social Media To Grow Your Audience
Social media is here to stay. Use the platforms that are out there to help spread the word about your gaming channel. Don’t just spam videos, though. Talk with people who follow you in the same way that you would on your YouTube channel. That can help them decide to click on the videos that you have uploaded to those platforms.
These are just a few of the ways that you can use SEO to help you get the largest number of people to come visit your channel. Then you can continue to grow and become a well-known gaming YouTuber. Perhaps one day, you will be the new Ninja.
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