Even if Search Engine Optimisation (SEO) is considered as one of the highest Return of Investment (ROI) in the e-commerce industry’s marketing campaign, still, many online businesses take little consideration to it.
Instead, rely on the easier path of advertising, such as paid ads and harnessing the power of social media. These are undoubtedly great. However, they all require a lot of effort and consistency to continue the stream of income.
Meanwhile, an eCommerce SEO agency only needs the effort upfront, and once the business starts to rank on the search engine, it will go on autopilot. On top of that, there is no recurring expense and effort.
Of course, these are the simplified processes of SEO. However, doesn’t that make a business leader yearn for this idea?
As they say, the e-commerce business prospers by its ability to draw new customers, and it has been proven many times that SEO plays a crucial role in it. Therefore, many business experts always recommend SEO to drive the revenue up organically.
For those asking how and why it is essential to e-commerce, check out the top six reasons for SEO.
1. Drives Brand Awareness
The majority of e-commerce websites need search engine optimization if they want a low-cost brand awareness campaign. Being on the top page of the search results or perhaps in Google’s Answer Box would mean that the user or the customer will likely remember the brand they have visited.
Furthermore, some users view the rankings of websites as some endorsement. Therefore, they are more likely encouraged to click on the websites on the top results of the search engine. These are easily achieved if the e-commerce business or website partners with a reputable eCommerce SEO agency.
2. SEO Fills the Marketing Funnel
The traditional marketing funnel is like ABC’s toddlers memorize. The traditional marketing funnel mainly relies on the steady flow of brand-new customers. Unfortunately, not many have known that SEO has a critical role in driving the low-cost top-tier funnel traffic during the awareness stage.
SEO also has an important role in the three other marketing funnel stages. First, customers or shoppers continue their journey along the funnel from awareness to interest to action or purchase. Second, their intent is revealed with the keyword choices they use from their inquiry to the transaction.
Through SEO, the correct intent is targeted with the ideal points on the website, which influences the customer or shopper to proceed to the next stage.
3. Helps Elevate the Site’s Content
It is paramount to promote keywords with the highest transaction intent in SEO, not just the highest search volume. However, other content such as how-to articles, blog posts, newsletters, and buyer’s guides also have great value. It is just that its positive effects are not felt immediately.
SEO is a huge help for these types of content through content optimization. Its efforts pay off a substantial increase in traffic with minimal cost in hand. However, it also needs a thorough understanding of what the consumers search for on search engines to optimize the content using the content management system fully.
4. Expands the Remarketing Audience
As the shopper lands on the website through the organic search and other means or channels with the help of their eCommerce paid search team, or if they hired an eCommerce SEO agency, they could easily place cookies for their remarketing efforts.
These ads will then be displayed to everyone when they leave the e-commerce website and go on their shopping journey. Thus, the more shoppers who visit the website, the bigger remarketing audiences will grow.
Furthermore, SEO remarketing becomes more effective if there are visits to the content at the top of the marketing funnel. As customers browse through the search engine, they are constantly reminded of the brand that provided them valuable content.
5. Catching the Long-Tail Keywords Efficiently
According to Google, around fifteen percent of search queries are brand new. Google admitted that they have never encountered these before. These unusual one-time phrases comprise the long-tail keywords which drive minimal searches individually. However, it aggregates to represent up to forty percent in total.
E-commerce websites are built to focus on long-tail searches. Long-tail keywords or phrases tend to convert at a much higher rate compared to other keywords. It is because these websites are intended to increase the level of details in a hierarchical manner.
The best example is an apparel or clothing brand e-commerce site that directs the customer in a hierarchical direction to filter out the specific product the latter wants to purchase.
These pages dive deeper into the click path, which perfectly matches long-tail keywords that specifically describe a particular product.
However, there are quite a number of them that need to be targeted separately through scalable SEO and keyword research with the help of a reputable eCommerce SEO agency.
6. Improves the User Experience Tremendously
Conversions come with users who are greatly satisfied with their experience. SEO fully understands the needs and wants of the shoppers. Thus, it helps optimize the site’s usability to provide a more convenient browsing environment and navigation.
The better the website’s user experience, the higher the search engine rankings the site will be benefiting. The user experience is improved through keyword data which provides a better view of the shoppers’ wants. Shoppers want something in the first place. That is why they are browsing and searching.
A website that is quick to learn the desires of their shoppers will likely end up converting that shopper and make the sales. The keyword data is the same data that helps understand the shoppers’ behaviors and wants. By utilizing these keywords on the website, it helps improve the user experience.
For example, suppose most shoppers search for a particular keyword directly relevant to their purchase. In that case, the website should emphasize the best options to improve its usability through SEO.
Always remember that providing customers or shoppers with a good-quality user experience will have a key factor in the search engine’s rankings.
Google, in particular, rewards websites that provide their site visitors with user-friendly navigation and a good overall user experience. It is what a reputable eCommerce SEO agency tells its clients when they are building websites for them.
A well-thought and effective SEO strategy is not an overnight success. It requires tons of time and effort. However, e-commerce businesses should take into consideration its importance, given today’s virtual business environment.
While there is a wide array of other marketing strategies which are also valuable, SEO still holds a lot of power and longevity. The benefits detailed above are just part of a long list of great things SEO can do to a business.
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