You are ready to start live streaming. However, you want to make certain these broadcasts are a hit. The following tips will help you achieve this goal.
Promote the Live Stream
A live stream can only be viewed when people know it is taking place. Use multiple methods to get the word out, including social media and e-mail lists. However, you need to reach beyond those who are already aware of your offerings and bring in new people. Advertise in different locations, such as forums, to attract new viewers. Build anticipation for the event and send reminders so those who are interested don’t get busy and forget about it.
Develop a Plan for the Live Stream
Never wing it when you are doing a live stream. Have a plan in place regarding what topics you want to cover during the live stream. Bouncing from topic to topic will turn viewers off, and they may never watch a live stream you produce again. A basic outline is enough in many cases, but it never hurts to jot down important points that need to be shared. This outline ensures nothing is overlooked during the broadcast.
Encourage Audience Participation
Viewers don’t want to sit and watch a person talk non-stop, even if this individual has visual aids and other props. For a successful live stream, you need to find a way to let the viewers take part in the action. The chat feature is very helpful in this situation. You can ask questions, do a game or a poll, or even request feedback from them about a product, service, or the live stream itself.
Invest in Quality Equipment
When preparing to live stream events, invest in quality equipment. Many people assume they can use their phone to record the live stream and be fine. However, no viewer wants to deal with poor audio or video. They will turn the live stream off without hesitation in many cases. Spend the money to produce a high-quality piece and viewers will want to come back for more.
Entertain the Viewers
While the goal of a live stream is to introduce a new product or service or to deliver a specific message, you must do so in an entertaining way. You can’t sit there and talk to the viewers in a monotone and expect them to be excited. Use graphics, bring in a special guest, or visit a different location to get them interested in what you have to say. When speaking, be enthusiastic and clear. Make viewing the live stream effortless and enjoyable for viewers so they want to watch future broadcasts when they become available.
Know When to Go Live
Know your target audience and when viewers are most likely to be online. You want to set up the live stream during this time frame, so more viewers will be available to watch. However, don’t overlook broadcasting at other times of the day. For example, you may wish to broadcast late at night if your target audience is younger viewers. Doing so is a great way to pick up new viewers, as fewer people are broadcasting at this time.
Offer Replay Options
There will be times when regular viewers cannot watch a live stream as it occurs. Ensure they know how to find a replay so they don’t have to miss out. In addition, new viewers may come across a live stream after it happens and take advantage of the replay to see the broadcast. Upon doing so, they may become regular followers. Consistency is important when you plan to live stream events. Viewers want to know when the next broadcast will be, so they don’t miss it. With the help of these tips, you can create live streams that get viewed and shared over and over again.
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